Hawaii’s road to Hana wrecked by influencers, tourists

“We are not Disneyland. People live here,” says Kai Duponte, a Native Hawaiian who was born and raised on Maui, responding to the unprecedented numbers of tourists to the island. “Although no one wants to stop tourism altogether, when we cannot enjoy our own home due to the crowds, we realize that we have become second-class citizens to the tourism industry.” 

Indeed, Hawai‘i Tourism Authority data confirms Maui’s July arrivals at Kahului Airport are over 345,000, which is a 23 percent increase from the same month in 2019. Current projections show that August will be 32 percent over the pre-pandemic high and September will reach an astounding 36 percent increase. Driving this massive influx of tourism is a growing number of flights to Hawai’i as well as more competition by airlines to offer ever-cheaper fares.

An old surfboard has been repurposed as a road sign along Maui's Road to Hana. 

An old surfboard has been repurposed as a road sign along Maui’s Road to Hana. 

Read more
How Travel Influencers Got Through The Pandemic

Catarina Mello was in Finland when she first realized that COVID-19 may have a huge impact on her life.

Mello, a 30-year-old whose home base is San Francisco, was used to her life taking unexpected twists and turns. In 2017, she had been dutifully checking off boxes of success, working in marketing at Google, but she found herself feeling restless. After taking a trip to Indonesia, she started her Instagram account, @professionaltraveler, determined to reignite some passion in her life.

From the first Instagram post of her Indonesia trip, she told BuzzFeed News, she felt determined to try to turn her page into a profitable business. She drew on her experiences in marketing and tech, starting with posting carefully edited and perfectly posed photos from trips she took to Greece and Bora Bora. She worked the algorithm and began pitching herself to brands for partnerships. Two and a

Read more