Hoteliers looking to push average daily rate (ADR) might not realize there is opportunity to ratchet it up even more. It’s not an indication of skill set or effort, but more about not knowing what they don’t know.

But you can find out just how much by yourself. SkyTouch has developed a clever calculator tool showing how much potential there is for hoteliers to push rates. When you visit the SkyTouch calculator* you can simulate how just a few dollars difference in ADR can mean a big change to your total revenue during the course of a year.

The calculator is a snap to use. Just enter in your hotel’s room count, current ADR and average occupancy. Then type in the ADR you would like to achieve, and see how much more you could make.

For example, for a small 65 room hotel with a current ADR of $75 using