Why do some hotel loyalty programs succeed while others fail to hit the mark? When it comes to designing a program that will increase the number of loyal repeat guests, all the while reducing marketing costs and boosting revenue, independent hoteliers need to know what elements to include and what pitfalls to avoid.

Small and independent hotels, in particular, should take note because their rewards programs rely completely on how well they’re executed. Chains, on the other hand, can leverage multiple locations to increase the benefits and convenience of theirs.

Whether you’re thinking about setting up a loyalty program for your property or looking to revise the one you currently offer, you’ll want to steer clear of the following 10 common pitfalls that have been the downfall of otherwise well-designed hotel loyalty programs.

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