During ReviewPro’s webinar, The New Hybrid Hotel: Staff & Technology Working in Tandem, we invited Shazia Nazir, Corporate Manager, Guest Intelligence at Safir Hotels & Resorts, to share how her company has implemented automation to improve the guest experience. Below are the highlights from our Q&A session.

Tell us about Safir Hotels & Resorts and your role with the company.

Based in Kuwait, Safir Hotels & Resorts (SHR) manages a portfolio of 10 hotels in Kuwait, Egypt, Oman, Qatar, Lebanon, and Syria. The company’s growth strategy aims to share True Arabian Hospitality by managing midscale and upscale hotels and serviced residences within the Middle East & North Africa region. As the first Arabian hospitality management company, the company has a wealth of experience in bringing value to hotel development projects and profitable hotel operations.

Tell us about your role with the company.

My role involves managing brand reputation and guest … Read more