The Best Technique To Train Sales Reps
Role-Playing Still Rules In Effective Sales Training
The best technique to train sales reps is role-playing. This was true decades ago, it’s still true today, and role playing will still be the best way to train sales reps until somebody comes up with something better.
And salespeople, to one degree or another, will still complain about it.
It’s been my experience that even the salespeople who hate role-playing the least still don’t care for it. When you’re in a role-play training session, typically you’re being scrutinized by your boss(es) and colleagues in a way that doesn’t happen when you’re out on your own, calling on customers. I can tell you it feels a lot like auditioning feels to a professional actor – you’re doing your thing in front of your critical fellow professionals (often with your job on the line), which is less fun than doing it for the applause … Read more