Why data is better than gold at Lore Group’s Pulitzer Amsterdam

The brand

Lore Group is an international hospitality company that designs, transforms, manages, and operates hotel and food and drink concepts in notable cities across Europe and the United States. Thoughtful design and interesting use of space is at the core of the brand.

One of the feathers in the group’s cap is Pulitzer Amsterdam, which offers intimate guest rooms, tranquil inner gardens, multiple meeting and event spaces, a garden café, an award winning bar, and a restaurant serving simple yet beautifully crafted dishes. Pulitzer Amsterdam is a unique blend of traditional Dutch craftsmanship and modern design nestled amongst the city’s most iconic canals.

The challenge

The Lore Group was an early adopter of Revinate, leveraging the platform to collect guest feedback and conduct marketing since July 2017. At the time, it was important for the group to have brand-level reporting and the ability to market from the group

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My 50th birthday celebrations in Amsterdam

Turning 50 is a pretty big deal in the Netherlands. I’ve often seen signs of it in Amsterdam and around the country – family and friends decorate the house of the one celebrating with festive bunting, banners and balloons emblazoned with “50”, and sometimes prominent, inflated figures on the front lawn! The birthday person is referred to as ‘Abraham’ or ‘Sarah’, a custom that celebrates the wisdom gained over fifty years, and is expected to throw a party (and foot the bill). This is how I celebrated my 50th birthday in Amsterdam.


50th birthday celebrations


No way I was having something like that in my front yard! (image courtesy of FaceMePLS/Flickr)





When I ushered in 2022, I remember my thoughts drifting to the ‘milestone’ ahead and the pressure of planning something special. I had nine months to plan my 50th birthday. In the months that followed, countless ideas and plans were formulated and

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