The Challenge of Strategic Planning – Are You Ready?
You may have decided that your company needs a comprehensive, formal strategic plan, but are you really ready for the challenge? Just as important as your willingness to plan is your commitment to expend the resources (time, creative energy and money) required to do it right. Proper planning always involves significant resources for implementation. You and your management team should be committed to following through before you commit any time to the first planning meeting.
A recent article by Kerry Capell at BusinessWeek, How Britain Jumpstarts Design (October 3, 2007), describes the government-sponsored process for helping small to mid-sized businesses re-energize their companies through innovative design. The author relates several different case studies in which a company identifies, with some outside help from Britain’s Design Council, ways to renew its products or make its company brand stand out from the crowd. There have been several brilliant and very profitable success … Read more